About our company
AMALA AI Legal Consultants SL, incorporated in 2021 in Madrid as a boutique legal consulting and advisory firm, specializes in advising companies seeking to incorporate artificial intelligence to automate their business processes from internal operations/ back office, to marketing, production, operations & maintenance, logistics and supply chain. We assist clients whether buying US based AI cloud solutions or customizing/integrating AI with external partners. Irrespective of whether customer facing or internal processes, the incorporation of AI systems to increase a company’s productivity and efficiency raises a host of legal and regulatory issues which are a major challenge to widespread AI adoption. The complexity of the evolving regulations, from the AI Act, the GDPR, national labour and sectoral regulations, require expertise to enable companies to make a seamless transition to becoming an AI powered company.


Moreover, our clients’ need to comply with regulations which change across different countries adds to the challenge. Our expertise in law and regulation of AI and data protection across jurisdictions including the EU, the UK and the US is designed to assist our clients find their way in this brave new technological era in which all companies are de-facto tech companies.
We further advise on ethical considerations designed to further the implementation of digital rights so as to enable our clients to provide trustworthy AI. Our goal is to help our clients develop an understanding of what is responsible AI and, by doing so, enable our clients to achieve market differentiation and enhance the marketing of their own products and services.
The firm is comprised of a team of people with different backgrounds and specialties all of whom have worked and lived for years in Spain, the U.S. and England and bring decades of expertise in the technology space to the company. Our team members have deep experience as legal and compliance experts.